Watchman Racing is a betting advisory service for horse racing and sport.
Watchman racing uses SMS to send daily tips to subscribers of the tipster service.
A Short Code was used in print and online to gather mobile numbers of potential gamblers.
The SMS service was used to send up to the minute tips to subscribers.
All subscribers received tips within seconds on the fly.
SMS Marketing is better than direct mail as it’s read within minutes of receipt and is less expensive.
—Kevin McDonnell, The Watchman