Redrow Uses Textlocal's Bulk SMS Software

Overview

Redrow specialise in building brand new, quality housing across the UK. They offer a first-class buying service, ensuring all customers move into their new properties quickly and efficiently.

Challenge

Previously, Redrow were spending way too much time and money communicating with customers who were interested in the Help-to-Buy Scheme. They required a quick and inexpensive solution.

Solution

API Integration

• Using API integration with the Redrow CRM platform, text messages are automatically sent out at specific points during the buying process

Opt-out path

• By always including an opt-out path on their text messages, Redrow are completely assured that their mobile messaging is operating within regulating guidelines

Mobile webpages

• To draw interest to individual properties, links to web pages to that particular property are included in the text messages to give the recipient access to all the information they need

Result

• Sale of a property secured within two hours of a text message broadcast

• Customers kept up to date and informed about the Help-to-Buy Scheme in real time, thanks to automatic SMS

Redrow Estate Agents

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Redrow Case Study

Text messaging works so well for us, we recently sent a text message to a group of people and a deposit was put down on a property within two hours.

—Paul Bradley, Marketing Manager, Redrow Homes

  • Redrow Homes – text messaging works so well for us