Papa Johns Uses Textlocal’s Bulk SMS Software

Whilst text messages are fantastic for giving your most loyal customers vouchers or stirring up some extra custom during the quiet periods, restaurants can use SMS to boost their business in a number of ways. Something as simple as providing your customers with a text message confirming that you’ve received their order, and notifying them when it’s on the way, is likely to improve your customer relations.

After your customer has consumed their meal, you can send them another message asking them how it was, if it arrived on time and if they would recommend your business to others. Such surveys are easy to conduct and provide you with valuable feedback, which you can use to improve your service. Plus, you can win back customers who experienced a poor service by providing them with a money-off voucher for their next order or visit.

Overview

Papa John’s Pizza have over 140 stores nationwide.

They wanted to offer their customers discounted prices in the hope that they remain loyal to the brand, and place consecutive orders.

Solution

Papa John’s ‘Offer of the Week’ was developed to drive forward sales and increase profitability

Rapid communication

Time-bound messages sent to customers who had previously made an order

Cost-effective marketing

Targeted regional messages were sent instantly to their customer database.

Results

  • SMS activity increased sales growth over 3 days by 31.7%
  • 4.8% response rate
  • Tactical offer driven response in just 72 hours

Generated sales equate to well over a ratio figure of 10 times the total cost of the SMS campaign.

—Eva Mowbry, Marketing Manager

  • Ratio figure of 10 times the total cost of the SMS campaign