Knowsley Health and Wellbeing Centre wanted to run a unique campaign giving smokers the help and support that they needed to find a way of quitting that suited them.
People could sign up to the programme by texting QUITTER to 60777.
The Textlocal system sent different messages of encouragement at different times to a variety of people.
Quitters were able to get the best support directly to the palms of their hands at the most crucial times.
Sending text has helped in keeping our members on the right track and it’s an extremely cost-effective tool for us.
—Jennifer Cawkwell, Marketing Manager