Le Café Anglais of London wanted to promote their second birthday by targeting a database of 14,700 customer mobile numbers.
With limited time they needed a way to engage a quick response.
A text message was sent to all 14,700 customers using a Dedicated Inbound Number, inviting them to the birthday event
Customers were prompted to reply to the text with their email address for an automated formal invitation.
The low cost text credits gave a greater opportunity for ROI.
29% of text recipients responded to the event invitation.
—Marina Guirey, Le Cafe Anglais