Ladbrokes Crayford Racing Stadium customer communications with SMS

Overview

Crayford Greyhound Track has been entertaining spectators with racing since 1937 and has endeavored to offer a range of race nights, celebration packages with private dining available as well as two bars, a café and a 230-seat restaurant.

Challenge

The Track was looking for a communication method that met with the change in people’s needs when it came to technology. Trends showed that people were relying more on their mobile phones than they did on PCs or Laptops.

Solution 

With the increase in mobile technology and the number of mobile phone users, the team needed to keep with the times and get direct communication to customers with a marketing technique that was simple and easy to use. SMS is a great way for the Track to communicate with staff customers and other parties that are associated with the stadium, especially around special events or race evenings.

Results

The main benefit of using SMS for the team has been the fast, reliable and easy way it provides to contact a large group of people in a short space of time.

“Sometimes we will do a text that we can’t get feedback on, such as just general information. However, there are occasions when we will use SMS to send a free entry message when presenting the text at the gate.”

Jamie Norris Ladbrokes Crayford Stadium

—Ladbrokes Crayford Stadium

  • Fast customer communication Ladbrokes Crayford