Increasing the number of new customers with the Bureau service

Overview

H2O Car Valeting owns 8 sites across the UK, offering premium and convenient car valeting services. Over the last 15 years H2O have expanded across the UK, offering seasonal discounts and tiered services to cater for all. To further develop their success, the team were looking for ways to raise their profile in two locations.

Challenge

H2O were looking to promote their Birmingham and Newcastle locations to a new audience. Raising their profile within the area as well as growing their existing customer base by capturing the emails and names of those within the campaign. H2O enlisted the help and experience of the Bureau team as they were unable to dedicate the time and resources to two large campaigns.

Solution

Through the Bureau service, the team at H2O wanted to increase the number of visitors to these locations using an incentive based campaign.

The SMS campaign featured a 25% promotional offer for new customers and included a link to a data capture form, so the team could record the name and contact details of interested customers. Once the form had been completed the customer would have access to the discount code.

The Bureau team created the content of the message and form, organising the send once H2O had approved the SMS design. All form entries were recorded within the H2O Textlocal account, so they were able to track the success of the campaign as well as grow their contact base

Results

Through the targeted SMS campaign, H2O saw a dramatic increase in contacts originating from the linked data capture form.

With the help of the Bureau team, it was far easier for H2O to gain success through the SMS send, with the team creating the data capture form with simplicity in mind for maximum responses. Through the SMS campaign H2O gained:

• 788 clicks from new customers

• A 3.64% click through rate

• 93 new customer details captured for lead nurture

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H20 Car Valeting Case Study