Greenpeace arranged a launch event for their famous Rainbow Warrior III ship.
They needed a cost and time effective way to track attendees and to improve the efficiency of their marketing efforts to their supporters.
Greenpeace invited around 90,000 supporters from all over the country to the launch of Rainbow Warrior III at Thames Quay, London. Those that came to event, then had their QR Codes scanned on arrival.
Each supporter was sent an invitation containing a QR code formulated by Textlocal’s QR Code creator. A report was then generated for all those that attended, so that Greenpeace could follow up with supporters accordingly to say thank you for coming, or reach out quickly to those that couldn’t make it with a separately.
Text messaging made the whole process fast and accurate, and without doubt this method reduced the need for paper forms at the event and is therefore kinder to the environment.
Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to generate a report on who attended.