Crayford Dog Track Uses Textlocal’s Bulk SMS Software

Overview

Crayford Dog Track is one of the most popular tracks in the UK.

Crayford needed a communication tool that would enable them to contact customers with news and special offers prior to an event.

Solution

Last minute text messages were sent to existing customers to promote events and entice customers through the doors.

Simple Interaction

The Short Code CRAYFORD on 60777 was introduced as a customer call back request tool.

Flexibility

Messages could be sent out at any time, proving useful for the promotion of last minute ticket sales.

Results

  • Increase in bookings after a text campaign
  • Increase in people texting the Short Code to request a call back
  • Good level of customer service and support provided by Textlocal

We needed a way to contact customers with last minute reminders and SMS provides the ideal solution.

—Diana Illingworth

  • SMS provides the ideal solution