It’s fair to say that the gambling market is more crowded than it ever has been before; if an enthusiast wants to place a bet, there’s myriad selection of companies ready to fulfil their needs. Even worse, the airwaves are already full of adverts for such competitors; and billboards worldwide are displaying the best odds a particular competitor can offer, right now.
Ideally, to recapture the customers that have been swayed by the proliferation of advertisements provided by other betting firms, you’d want to harness a marketing tool that reaches customers instantly; bypassing the advertisements of other companies, while also providing a means to easily maintain customer loyalty after their first and lifetime ‘flutters’. At Textlocal, we offer that functionality, and more, through our business SMS messaging service.
With delivery times of less than five seconds and an impressive open rate of over 98%, text messaging is an ideal way to contact your customers with information, offers, reminders and updates to make sure you are always their betting provider of choice.
Whenever there’s a time sensitive betting opportunity you can send live odds to your customers within seconds via a text.
Send automatic text messages containing unique information to customers once they have opened an online or app account with you.
Not online? Encourage punters to place a bet in your shop by sending them unique vouchers for free bets and other special offers.
Include a shortened URL in your messages to send your customers to your website, and track the effectiveness of your campaign.
Reward those customers who opt in to your SMS communications with exclusive offers and benefits to constantly increase bets placed.
Inform customers of other types of bets they can place.
Use a short code and keyword to encourage customers to text in for exclusive offers and tips while building an opt-in list.
Gather feedback about your services or detailed customer information using our mobile optimised forms and surveys.
SMS Marketing is better than direct mail as it’s read within minutes of receipt and is less expensive.
—Kevin McDonnell, The Watchman