To show how online streaming has become a popular platform for film and series, we’ve taken a look at the decline of the cinema over time compared to the increasing number of Netflix and on-demand users.
The average cost of a cinema trip in the UK now costs £9, 18% more than a monthly online viewing subscription. With Brits paying more for a cinema ticket, the steady rise of online streaming has overtaken the industry’s sales year on year.
A trip to the local cinema sees some of the most expensive UK cities charging around £8 more than the cheapest town, Dorchester.
Depending on the time of day you visit and the film watched, you could find yourself paying up to £3.03 more.
NETFLIX AND SVOD
In 2019, a total of 19.1 million Brits opted for a subscription video on demand (SVOD) service. 47% of UK households take advantage of online streaming and TV on-demand with:
- 33% only using Netflix
- 9% only using Amazon Prime Video
- 1% only using Now TV
- And 14% using all three
Since 2012, online streaming platforms all started to bring out their own original films and series which are highly rated. Despite Netflix’s high grossing revenue, Amazon Prime has the widest range of films with 14,210 compared to Netflix’s 3,800.
CINEMA VS ONLINE
In the UK, the yearly spend on cinema is 93% less than Netflix’s global online streaming revenue. The average cost of online streaming is £7.30 a month.
Last year, Brits visited the cinema 176 million times spending around £1.2 million watching the latest films.
However, since 2014 the amount of households across the UK with a Netflix subscription has grown by 4x from 2.7 million to 11.5 million in 2019.