What have we learnt from the tournament already and how can pubs and bars make sure mobile-focused sports fans head to their establishments for each match
Many landlords reported that their pubs were quieter than usual over Christmas and then even more so as Dry January kept people indoors. With these new trends and habits, the Rugby Six Nations is the unofficial start of the social calendar, with fans heading to pubs and bars with friends to spend the day watching the matches.
So, how can bars and pubs encourage more Rugby fans through their doors?
Sealing a win like the Wales vs France game
In the opening round of the Six Nations Championship, we saw Wales’ terrific comeback after a quiet first half. Much like the Wales squad, it’s been a slow start to 2019 for pubs and bars after consumers felt the pinch of the festive season. Inapub recently reported a 40% sales uplift during Six Nations weekends, so making sure you’re attracting customers during these key weekends is crucial in making up for any lost revenue.
81% of consumers now search for a venue via their mobile device and 90% of people open a text message within 3 minutes, making SMS one of the best channels to use to keep your customers updated with what games you’ll be showing.
Make sure your customers can’t take their eyes off the screen like the Ireland vs England game
England kept us on the edge of our seats when they won at the Aviva Stadium against Ireland, we couldn’t take our eyes off the screen! When it comes to using mobile messaging to attract customers, ensuring your messages are keeping your customers interested is key to driving engagement.
Sending your contacts exciting and well-timed offers, like offering two drinks for the price of one before the first try is scored, or running promotions on food after the game ends, can entice and attract your customers and ensure they stay well after the games have finished.
Get those conversions like England’s Owen Farrell
If England’s fly-half Owen Farrell is anything to go by, converting is easy work. It’s simple for a pub or bar to convert one-time customers or even passers-by to paying and repeat customers. Using a Keyword on a Short Number is one of the best ways to collect numbers and convert people into customers. Run competitions whilst the games are on, such as, ‘Text TRY to 60777 to win a free round of drinks during the England vs Scotland match’ is a great way to not only get people in to watch the matches but also collect your customer’s numbers for future promotions.
Keep possession and play on
Like with rugby, gaining possession of your customer’s number is key to winning the game and by following the rules and using good quality, opted-in mobile numbers you can deliver results.
Whether it’s collecting your customer’s numbers manually or using a Keyword on a Short Number, you’ll be able to build a clean, reliable contact list that you can send messages to. If you’re showing the FA Cup Final, the World Welterweight Boxing, the Rugby World Cup games or any other event you’ll be able to text your customers letting them know.
Easily kick it into touch
One pub that’s already reaping the benefits of making SMS a prominent feature of their customer communications is The Woolpack country pub who show televised sports, host quiz nights and live band nights.
The pub collected and uploaded their customer numbers and sent short, easy to read messages detailing the events they were hosting. The Woolpack saw an increase in customers and an impressive return on investment by creating an opted-in list of their regular customers.
Check out The Woolpack case study to discover how to get ahead before the next round of the Six Nations matches. To increase your own footfall during the rest of the Six Nations, create your own Textlocal account here.