With ‘The State of SMS’ revealing that texts average a 32% response rate, it’s no wonder why businesses are racing to adopt this proven marketing channel. But the question is: how much does it cost to run a successful bulk SMS campaign?
You’ll be happy to hear that our award-winning SMS platform is free to use. The only cost involved in sending out a bulk text messaging campaign is for the text credits.
Here at Textlocal, our prices range depending on your individual requirements. And unlike our competitors, we offer a price match guarantee. So, if you find a better deal elsewhere, we’ll match it.
Putting these costs into context
Like all marketing mediums, you need to speculate to accumulate. However, the beauty of sending SMS online is that you can do it without leaving a major dent in your monthly budget. Allow me to explain these costs in layman’s terms.
Recently, the American crime drama, Narcos, ran an imaginative social media marketing campaign on Facebook. One element involved posting a series of paid ads comparing the transfer costs of footballers to the money generated by depicted drug kingpins in the television series. In other words, they were turning topical events such as football transfer deadline day and putting a Narcos spin on it to spark more interest. Clever, right?
And in homage to this imaginative form of marketing, I’ve put together my very own infographic to demonstrate the cost of running a successful bulk SMS campaign. Hopefully, this should give you an indication of how little you need to invest to achieve SMS marketing success.