Discover how the gambling industry uses SMS marketing for maximum business wins
The key to getting the most out of targeted marketing communications is to understand the demographic of the group that you intend to target; if you can appeal to their wants and needs, they will be more receptive to your message. That’s why the statistics we have compiled for the Gambling industry are so significant; knowing that 74% of the opt-ins for the marketing messages of gambling and sports betting companies is essential information.
Of course, with any information like this, detail is key. The infographic below shows a range of demographic data that we have gathered on consumers who have opted in to receiving marketing messages from gaming, gambling and sports betting companies; from regional figures to the most receptive age bracket for the gambling industry’s marketing messages.