With Valentine’s Day fast approaching, there are busy times ahead for florists around the world. From those lovers who plan ahead, to the Sunday morning rush of last minute buyers, February 14th has the potential to bring some serious money.
So how can you make sure that those sales come to your business, and not to a competitor? And how can you keep that business coming in the quieter parts of the year?
Lily Blossom is a small independent florist based near Huddersfield, and they found an easy and inexpensive way to maximise sales on key dates and work through the peaks and troughs to create a better cash flow.
Starting with an outreach campaign covering low cost tactics like email, boosted social media and SMS, Lily Blossom owner Roxanne sent out reminders regarding opening hours and upcoming special dates to her previous customers.
Once the engagement from the social media posts had dropped off, and emails were left unread or caught in spam filters, it was the text messages that continued to drive results. Roxanne sent her messages to people who’d given her their details when they bought from her before, so the texts were welcomed rather than seen as intrusive.
Why it worked
The messages reminded people ahead of time to prepare for key dates, so they avoided that last minute rush to buy flowers at the petrol station, and it gave them the information they needed to visit the store – i.e. when it was going to be open.
These sorts of messages are key for ensuring customers know to return to your shop rather than picking up a competing product on a whim, meaning you’ll see customers coming back time and time again.
How you can do the same
Getting started with SMS for your business is easier than you might think. Open your free account with Textlocal and you have all the tools you need straight away. If you haven’t got a contact list of customers ready to go, take a look at our article on building your contact list. The platform is straightforward and easy to use, but if you’d like some advice you can call on our friendly customer services team or take a look at our how-to guides.
When keeping your customers happy is this easy, there’s no reason why you shouldn’t stay busy all year round. Try texting for yourself now with a free account.