Some 16 per cent of British smartphone owners check their devices more than 50 times each day, Deloitte’s fifth annual Mobile Consumer report has revealed.
More than a third (36 per cent) look at their phones 25 times a day, and one in ten pick up their device as soon as they wake up in the morning. The majority wait a little longer after they’ve woken up to look at their smartphone – 55 per cent first glance at it within 15 minutes of getting out of bed. Further, more than a quarter (28 per cent) make sure to check their phones one last time before they go to sleep at night, reports computerweekly.com.
During the day, two-thirds of smartphone owners glance at their devices whilst on public transport and 65 per cent do the same when they’re at work. Almost a third can’t even stay away from their phones when they’re out at a restaurant.
The UK’s reliance on smartphones really could be used to the advantage of businesses, as Brits who constantly look at their screens will rarely miss a text message.
Paul Lee, Deloitte head of technology, media and telecoms research, explained that smartphones are now better value for money than ever before.
“For the sixth of smartphone owners who look at their devices 50 times or more a day, the cost per glance is less than two pence a day for a £700 handset kept for two years,” he said. “And that’s before allowing for trade-in value.”