Naked Wine has launched a texting service that allows its customers to order products via SMS.
The ‘Text for Wine’ service, which Naked claims is the first of its kind, does exactly what it says on the bottle, and allows consumers to make their order as vague or specific as they wish. For example, they could simply order the exact bottle(s) they want, or alternatively just state the type of grape they’d prefer.
Customers can also tell Naked what their budget is and what occasion the wine is for. Naked will then pick out a case by hand and deliver it to the buyer’s home, reports telegraph.co.uk.
All 150,000 of Naked Wines’ UK members, known as ‘angels’, will be able to use the new service. Even if Naked hand-picks the case of wine requested itself, the customer will not be charged extra – they will only need to pay standard network rates for the messages. The retailer said the service is aimed at customers who are pushed for time and therefore unable to browse the website.
Text for Wine is currently in the pilot stage, but Naked believes it could be rolled out fully in the US and Australia if the trials are successful.
Rowan Gormley, founder of Naked Wines, commented: “Access to Naked’s digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of ‘Text for Wine’ is a fantastic demonstration of these skills in action.
“The fact the idea came from an employee is testament to Naked’s strong entrepreneurial culture, which we are working on bringing across to Majestic.”