SMS revealed as holidaymakers’ top mobile activity

More than a quarter of holidaymakers still send text messages daily while on holiday, making SMS more popular than voice calling among travellers, a new report shows.

After surveying more than 4,250 adults across the UK, Germany and United Arab Emirates, in-flight Wi-Fi provider AeroMobile found that 26 per cent use SMS while away, compared with 41 per cent who use it daily when at home.

In contrast, only 16 per cent of holidaymakers make calls every day, and less than one in ten check their voicemail. According to, email also tends to be put on the backburner, with ten per cent of respondents saying they send work emails regularly, and 13 per cent sending personal messages.

SMS is even more popular than general web surfing, with just 19 per cent of those asked saying they access the internet on their devices every day while away. With high roaming charges seemingly enough to put most people off, only 19 per cent use instant messaging services like WhatsApp and Facebook Messenger, reports.

The poll found that, overall, 78 per cent of tourists use their mobile phone in some way whilst abroad – encouraging news for businesses looking to stay in touch with their customers throughout the year.

Subscribe to join our 165,000+ strong community to get the latest SMS, marketing and business tips and advice.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.