Emojis give tone and meaning to texts, communication coach claims

Emojis may not be to everyone’s taste, but they are one of the best ways to eliminate ambiguity in text messages.

This is the opinion of actor-turned-communication coach Robin Kermode, who told theguardian.com that the place of emojis in today’s language isn’t as negative as many like to make out.

Despite being labelled the “fastest growing language in the UK”, emojis have plenty of enemies, who decry them for being overly informal and a detriment to traditional language. Kermode, however, refutes the claim, suggesting they have a place in a progressive language.

He argued that emojis in the written word could have the same effect has body language or facial expressions. It’s these physical cues that give much context and meaning to what people say, something that has long been absent from written messages.

By including emojis, people can be certain their message is being sent with some context, thus reducing the chance of any ambiguity or missed meanings. It could also introduce vocal tone to texts, so that messages such as “we need to meet up now” can give a little more indication as to whether the meeting is going to be positive or negative.

Kermode’s comments may be of interest to businesses, who have long wrestled with the option of using emojis in their texts or not.

“The reason emojis have become the fastest growing new language is that they are merely a depiction of the body language signals that humans have been reading for centuries,” he added.

“Cavemen had early versions of emojis on the sides of their caves. Pictures, cartoons or emojis are shortcuts so we can be clear about what our message really means.”

Subscribe to join our 165,000+ strong community to get the latest SMS, marketing and business tips and advice.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.