People attending Glastonbury this year will never have to worry about their smartphone’s battery dying, thanks to EE’s ‘Charging Bull’.
The huge charging station in the shape of a green and yellow bull was inspired by Somerset’s famous ‘Field Marshall’, also known as Britain’s biggest bull. Festival-goers can either choose to recharge their phone directly, or replace their used EE portable charging bars with a fully-charged one, reports bt.com.
EE’s bull is also a double-speed 4G Wi-Fi hotspot, allowing people to get online or send a text or make a call over Wi-Fi should they struggle to get signal whilst at the festival.
Spencer McHugh, director of brand at EE, called its delivery the “most connected festival experience” seen this year, and announced it worked alongside Glastonbury to make this possible.
“As well as the 4GEE Charging Bull there will be multiple public Wi-Fi hotspots on site for all to use and through our EE Power Bar Exchange service we are delivering the biggest phone charging operation of any music festival in the world,” he stated. “We want to help everyone there stay in touch with friends and share every memory, using our innovative technology to get the most out of their experience at the UK’s biggest music festival.”