Innovative Brentford FC coach Marinus Dijkhuizen has revealed he will receive statistics by text message during next season’s games, in order to receive up to date analytics of the team’s performance.
Receiving these important messages from the bosses during the game will help the Dutch head coach make informed decisions from the touchline. It’s hoped the stats will improve his team’s performance as they make a bid for the Championship, by revealing things not immediately obvious to the human eye.
It’s a method Bees owner Matthew Benham and co-director Rasmus Ankersen have already used successfully with title-winning Danish club Midtjylland, notes mirror.co.uk. These messages to the head coach provide statistics along with advice for the team talk at half time. Explaining the reasons for receiving in-play analytics by text message, Ankersen told guardian.co.uk: “There’s lots of inefficiencies in football and it’s about trying to find the things that will move the needle for us.
“That’s a process where we need to take some risks and hopefully find things that give us five or 10 percent extra.”
Hailed for his creative thinking, Ankersen is leading the way with bringing big data to UK football, showing how technology can keep managers and the whole team firmly on the ball. He says: “I understand to a conservative culture it may seem a bit radical, and some of the ideas are a bit radical, but we believe that an idea always normalises itself in the process.”