Between 2014 and 2015, smartphone ownership increased by nine per cent, new findings from eMarketer show.
More than 38 million Brits will own and use smartphones on a regular basis by the end of this year. Moreover, 70 per cent of mobile phone owners – equal to 58 per cent of the UK’s population – now have a smartphone, reports cable.co.uk. Although ownership of these devices is rising, which is good news for marketers trying to reach consumers via text, year-on-year growth is slowing.
The number of smartphone owners increased by 20.7 per cent between 2011 and 2012. In comparison, growth will decline to just 2.5 per cent by 2019. This is because, by this time, more than 85 per cent of the UK will already own a smartphone.
Device-wise, Windows Phone ownership saw the biggest rise of 15.9 per cent, closely followed by Apple’s iOS devices (14 per cent). The number of people who use an Android phone only increased by 9.6 per cent, but it does still boast the largest ownership base.
BlackBerry smartphones, on the other hand, are rapidly declining in popularity. By the end of 2017, fewer than a million people in the UK will own a BlackBerry, reports ibtimes.co.uk. Back in June 2012, nearly eight million had one of the business-friendly devices.