Mobile phone sales to grow in 2015

Mobile phone sales are predicted to go from strength to strength over this year, according to new Gartner figures.

Predictions from the research giant show that the mobile phone market will continue to increase in 2015, with shipments expected to rise by 2.3 per cent, from 1,838 million units in 2014 to an estimated 1,906 million throughout the coming year. Mobile phone units are predicted to hit the two billion mark by 2016, reports

However when it comes to smartphones the market is becoming polarised, as Gartner’s research director Annette Zimmermann explains: “On one hand, the premium phone with an average selling price at $447 (£293) in 2014 saw growth dominated by iOS, and on the other end of the spectrum you have Android and other open OS phones’ growth area in the basic phone segment, where the average phone costs $100 (£65).

“For the midrange smartphones, the market opportunity is becoming increasingly limited.”

In a marked contrast, tablet sales will see another challenging year, with global sales continuing to grow but slowly. This is thought to be partly due to consumers appearing unwilling to commit to the two year buying circle usually seen in the smartphone market, notes, combined with lack of innovation in hardware and the extended lifespan of tablets.

Android remains the dominant operating system for mobile phones, smartphones, tablets and PCs sold throughout 2014, shipping over a million units.

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