Rural communities to benefit from mobile service improvements

People living in rural areas across the UK are set to benefit from better mobile phone services thanks to a new scheme launched by Vodafone.

As part of the Rural Open Sure Signal programme, the mobile operator will work to improve connectivity in 30 villages across Gloucestershire, Norfolk, Devon and Dorset. The idea is to make it easier for residents to send and receive texts, make calls and browse mobile web pages.

According to, the scheme is focused solely on helping people who live in areas which have been dubbed ‘not-spots’ – meaning they struggle with reliable mobile phone and internet connections.

Marie Strong, councillor and chair of the Broadband, Mobile Phone and Digital Working Group for Norfolk County Council, hopes that even more communities will benefit in the future.

She was quoted by as saying: “We are delighted that the four Norfolk parishes have been successful in this first tranche and like to think we will see more Norfolk parishes in subsequent tranches.

“What we want, of course, are good signals across the county and, together with fellow councillors on the Broadband and Mobile Phone Working Group, I am pursuing this situation with serious intent.”

Vodafone aims to improve connectivity in as many 100 rural communities over the next year and says its programme will help to ensure both residents and businesses are able to thrive in today’s digital world.


Subscribe to join our 165,000+ strong community to get the latest SMS, marketing and business tips and advice.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.