Brits are so attached to their smartphones that a third check to see if they have any texts as soon as they wake up, a new survey from Deloitte reveals.
Within 15 minutes of being awake, two-thirds of 18-24-year-olds have already looked at their mobile phone several times. One in six goes so far as to use their smartphone more than fifty times a day, reports thedrum.com. A further 13 per cent of Brits use their phones twice as much – accessing their smartphone more than 100 times a day.
Older users, on the other hand, don’t use their devices nearly as much. Brits aged between 65 and 75 years old only look at their phones an average of 13 times a day, reports telegraph.co.uk. The survey reveals that marketers have to send out their SMS messages at the right time if they are targeting older users, but younger Brits should be much easier to reach.
Paul Lee, head of technology, media and telecommunications research at Deloitte, noted that smartphones have become so important that Brits cannot live without them.
“The demand for uninterrupted internet connectivity will increase as what we do with our phones becomes ever more important,” he explained. “Mobile operators need to ensure their networks can support these critical devices.”