Integrating SMS for a multi-channel campaign (part two)

In this article we look at some of the ways by which you can add text messaging to your other marketing channels to create effective campaigns. In part one we covered digital media, so in this second article we’re talking about more traditional methods.

Print media

Results from print media are notoriously difficult to measure. Including mobile marketing components such as a keyword and short code or a QR code can help you to track interest in your campaign. If your print campaign has gone to existing customers, you can identify exactly who is interested by matching mobile numbers up to your database. If you’re targeting prospects, including a short code will generate a report giving you the mobile numbers of the hot leads for your sales team to follow up. Aiming for new email subscribers? If you ask people to text in with their email address you can send an auto response email straight to their inbox rather than a standard SMS!


You can use SMS at trade shows and other events to help engage with visitors to your stand. Save on printing and courier costs by offering your customers promotional literature as an attachment in a text – where they can save it to their phone and always have it handy! This method handily doubles up as data capture, as you’ll have their mobile numbers ready for follow up calls post event.

Rather than asking all your prospects to fill out a form to register their interest, avoid the hassle of manually entering customer details into your database by providing a short code and keyword for your prospects to text into instead. You can still request their details, perhaps as a mobile optimised survey in a follow up message – but it’s less time consuming for your visitor and a lot less time consuming for you! You’ll avoid the typical post show problems of misplaced contact forms and illegible handwriting too.

Broadcast media

Whether it’s a TV or a radio advert, make it quicker and easier for potential customers to respond with a short code and keyword. 5 digit numbers and snappy keywords are far more memorable than long phone numbers or web addresses, and texting in is quick and easy for your customers. Set up an auto response message for when prospects text in and you can include a range of calls to action, including directing them to your website. It’s no effort for your customers, and you can choose to automatically receive an email when someone texts in – you can have one sent to your call centre too, so they can follow the lead up straight away!

There’s hundreds of ways in which you can optimise your marketing campaigns with SMS, and these two articles have only given you a taste. If you need some more inspiration, check out the rest of the website or call our customer care team on 01244 752299.

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