Some 300 billion instant messages are expected to be sent and received in Britain by the end of this year.
According to a new survey by Deloitte, Brits will write up and send a total of 300 billion texts in 2014, or more than 4,700 per person. These messages will be sent across a number of applications, with traditional SMS channels being joined of late by the likes of WhatsApp and Facebook Messenger.
This is almost double the 160 billion messages sent in 2013. Where traditional SMS text messages are concerned, the figure is set to reach 140 billion this year, whatmobile.net reports.
Much of this growth can be attributed to an increase in the number of texts being sent by teenagers, thanks to the increasingly connected lived of so-called ‘digital natives’. Some of the most prolific texters are sending around 270 instant messages every day, although this is something Deloitte’s analysts have put down to courtship, flirting or simple ‘young love’.
The average user, meanwhile, sends closer to 46 messages a day, or three for every waking hour.
Commenting on the findings, head of technology research at Deloitte Paul Lee told theguardian.com: “A constant among humans is courting and they use different tools to do it. It used to be hanging on the phone, now it’s instant messaging.”