EasyJet texts to guide travellers through airport processes

EasyJet has created a new service by which it texts passengers at different points during their airport journey to inform them what to do next.

As part of the new service, travellers will be sent a text each time they’re about to reach a critical point in their journey. For example, when approaching the bag drop, passengers will be told to get their boarding passes ready.

Special ‘beacons’ in key areas make the service possible. All customers need to do is download the EasyJet app, then when they approach one of these beacons, a signal will be sent via Bluetooth and a text message with the instructions is received, reports dailymail.co.uk.

At the moment, the tech is only being trialled at three airports: Luton, Gatwick and Paris Charles de Gaulle. Peter Duffy, commercial director for EasyJet, says the text messages are an effort by the airline to make travel easier.

“By becoming the first airline to trial iBeacons across Europe we can help speed up the airport journey and provide assistance to our passengers making it even easier to fly with EasyJet,” he stated. “We are trialling the use of iBeacons at three of our busiest airports and if they prove popular we will roll them out across Europe.”

Although the service isn’t currently available at all airports, EasyJet’s app works worldwide. Passengers can use it to swap seats or track their flights in real-time, reports huffingtonpost.com.

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