EU roaming charges reduced in time for summer holidays

Brits heading to Europe on their summer holidays can now benefit from cheaper mobile internet access, after EU roaming charges were reduced.

Sending texts, making and receiving calls and going online are now all cheaper to do abroad, with the changes coming into effect this week. Receiving calls will now cost no more than 4p per minute, a reduction of 2p compared to the old prices, whereas the cost of making a call has been slashed by 4p to 15p per minute, reports Sending an SMS message will now cost no more than 5p – although this does not include picture messages.

The cost of going online has been reduced by more than 50 per cent, which is the biggest cut of all. The cap used to stand at 36p per megabyte, but this has dropped to just 16p, reports

The news means holidaymakers will likely be less inclined to leave their smartphones at home this summer, as they won’t be so worried about incurring huge charges. Next year, the roaming charges are set to be scrapped altogether.

However, Brits need to be aware about which countries are actually part of the EU, as the new caps will not apply in other countries. A survey by reveals that 38 per cent of Brits think Turkey is part of the EU and 41 per cent believe Switzerland is too.

Ernest Doku, technology expert at uSwitch, says holidaymakers should make use of free Wi-Fi hotspots and limit the amount of 3G or 4G data they use.

“When it comes to calls and text messages, a great way to keep costs down to a minimum is to buy a local SIM card – put it in your phone and simply top it up,” she states.

Subscribe to join our 165,000+ strong community to get the latest SMS, marketing and business tips and advice.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.