The vast majority of smartphone owners have deleted a mobile application after experiencing performance issues, a new study has found.
The results of AppDynamics’ ‘App Attention Span’ study, which were published earlier this week, show that 88 per cent of respondents have uninstalled at least one app after being frustrated by poor loading speeds.
According to thevarguy.com, sluggishness also appears to be a major bugbear among the users of mobile websites, with many people turning their attention away from brands’ pages to find more responsive alternatives.
Businesses will no doubt be encouraged by the data to ensure their own mobile presence lives up to their audiences’ expectations. It appears that failing to do so could cost significant amounts of money, with 27 per cent of those questioned saying they find it too difficult to complete transactions through e-retailers’ mobile websites.
AppDynamics’ CEO and founder, Jyoti Bansal, was quoted by cnet.com as saying: “The bottom line is that organizations must deliver a reliable, consistent mobile experience to grow and protect increasingly important mobile device revenue streams and customer interactions, even under the most demanding situations.
“Key to this is having the necessary depth of application intelligence in real time so that any problems can be anticipated or rapidly solved.”