Majority of Brits ensure their smartphone never runs out of battery

Some 60 per cent of smartphone owners ensure their phone never runs out of battery, a new survey reveals.

The survey from Global Market Insite (GMI) shows that Brits are increasingly concerned about their mobile phone’s battery life. In fact, 89 per cent of people say battery life is one of the most important aspects when looking for a new smartphone, reports Brits are so desperate not to run out of battery, they rank the feature higher than a phone’s brand name (68 per cent) and processor speed (67 per cent).

Half of Brits charge their phones every day to make sure it doesn’t die on them, whilst a third only need to plug theirs in every two or three days. Ten per cent find themselves charging it more than once a day and five per cent carry a spare battery with them just in case.

This is good news for marketers, as it means Brits are unlikely to miss an important text message or notification..

GMI’s research also shows that younger users are the ones most likely to suffer from a dead smartphone. Some 29 per cent of 18 – 24-year-olds say they run out of power at least once a day when they’re in the middle of doing something important.

Ralph Risk, marketing director at GMI, says it may be surprising that users seem to place battery life at the top of the priority list.

“Whilst consumers are still concerned about getting the basics right, innovative features and ground-breaking apps still help to differentiate the products in a very competitive market,” he explained to

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