This week we’ve been searching high and low to find out what the marketing experts have been saying about mobile. Below is a selection of the best quotes we found, which hopefully will inspire you to marketing greatness! If you weren’t sure if mobile was for you before, these experts will certainly convince you.
“It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message” – CTIA
“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.” – Thomas Husson, Vice President and Principal Analyst @ Forrester Research
“One way to sell a consumer something in the future is simply to get his or her permission in advance” – Seth Godin, Author of Permission Marketing
“In my opinion, the future of mobile is the future of everything” – Matt Galligan @ SimpleGEO
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction” – Brian Halligan, Co-Author of Inbound Marketing & CEO @ Hubspot
“Understand why and how your audience uses technology and then start trying to align your communications efforts.” – Brian Reich & Dan Solomon, authors of Media Rules!
“Smartphones are reinventing the connections between companies and their customers.” – Rich Miner, Partner @ Google Ventures, Co-Founder @ Android
“In this age of microblogging and two-second sound bites, almost no one has the attention span, or time to read more than a few sentences” – Tim Frick, Author of Return on Engagement
“There’s just a lot of things about mobile that are amazing opportunities for advertisers and for businesses. So I expect tablets and smartphones to revolutionise how people do marketing” – Larry Page, CEO @ Google
“We are rapidly getting to the point where the single most important medium that people have is their wireless device. It’s with them every single moment of the day. Its genuinely the convergence box that everyone has been talking about for so many years.” – Andrew Robertson, Chief Executive @ BBDO.
“The numbers are tremendous. Mobile is quickly becoming ubiquitous.” – Rajeev Chand @ Rutberg & Co.
“The future of mobile is the future of online. It is how people access online content now.” – David Murphy @ Mobile Marketing Magazine
“If you’re not using mobile marketing to attract new customers to your business, don’t worry – your competitors are already using it and getting those customers instead” – Jamie Turner @ 60SecondMarketer
“SMS is the killer app. Everyone has an SMS sender and receiver on their phone. As marketers, we try to use it but we don’t use it well enough.” – Mark Freeman @ Mobile agency Movement.
“Life was much easier when Apple and Blackberry were just fruits” – Anonymous