High street shops will see their accounts boosted by an estimated £200 million through products bought in-store via mobile devices, according to new research.
Cited by internetretailing.net, ‘The Future of Retail’ report from O2 backs retailers to step up their efforts in broadcasting the benefits of mobile shopping to their customers.
The mobile network sees smartphones and tablets aiding store revenues to the tune of £200 million by 2020 as more shoppers take advantage of ordering via mobile and collecting in-store.
Of course, there are several ways that high street companies can utilise mobile technology for their own benefit. Businesses can always start the connection with their customers before they’ve entered their store – informing them of new offers through an SMS message or otherwise. They may go on to purchase their product in-store, or order online if such a service is available.
Though what O2 is stressing is that over the next decade, as British retail embraces the digital age, mobile will become increasingly important to sales. The report predicts that the number of customers enjoying in-store shopping via mobile will grow by 1,000 per cent over the next six years, with this adding hundreds of millions to high street tills.
Feilim Mackle, director of sales and service at O2, claims that technology is “breathing new life” into the high street and changing the way people view the in-store experience.
“With more and more people shopping on their smartphones and tablets, stores are no longer just about buying,” he told cable.co.uk.
“They are becoming go-to destinations for social, inspiring and rewarding experiences that ultimately drive sales online.”