Bigger screens mean bigger audiences for mobile content providers

It may seem like a basic assumption to make, but new research shows that larger phone screens actually make people more inclined to watch videos on their mobile phones.

Predictive analysis group Strategy Analytics polled 3,000 mobile users across six different countries – including the UK – to find that 42 per cent would watch more short clips on their devices if only they had a bigger viewing panel, reports iptv-news.com.

This may be of interest to SMS marketers who include shortened links to videos inside their messages in order to extend their conversation. However, the lack of smartphones with adequately sized screens isn’t the only thing that’s holding people back.

Cited by techcrunch.com, the research states that although three-quarters of consumers (72 per cent) claim to watch video on their mobile, 35 per cent would watch more clips if the quality improved.

Some 29 per cent are also open to watching more online video through their mobiles, but say their lack of a 4G connection is representing a barrier to these plans.

The news comes amid rumours of Apple starting production of a 4.7-inch screen iPhone in May of this year, which will be 0.7 inches bigger than the panels found on the iPhone 5s and 5c.