Four UK mobile operators have clubbed together to reduce the amount of spam texts consumers receive.
According to mobilenewscwp.co.uk, O2, Three, Vodafone and EE have partnered with GSM Association (GSMA) to introduce a spam reporting service. They want to help keep annoying spam messages out of peoples inboxes by getting consumers to notify them each time they receive a spam SMS. Reporting a spam message is free and all consumers have to do is forward the message to 7726 or SPAM.
These forwarded messages will then be analysed, so that operators can learn where the message originated from and how many have been sent. The operators will then be able to block all of the spammers.
GSMA CEO, John Hoffman, says spam messages are on the rise and mobile network operators are working hard to try and tackle this problem.
“The GSMA Spam Reporting Service provides operators with a tool to measure the extent of fraud and phishing and provides the insight needed to address sophisticated messaging threats that could harm users,” he states.
Moreover, the Information Commissioner’s Office (ICO) will fine any companies who aren’t complying with local Privacy of Electronic Communication Regulations. The ICO notes that all firms sending direct marketing messages electronically cannot hide their identities from consumers, nor can they send messages without the person’s consent, reports itworld.com.