SMS spammers have been warned their days are numbered after a group of mobile operators vowed to prevent unauthorised messages from entering their customers’ inboxes.
EE, O2, Vodafone and Three have struck a deal with the UK Information Commissioner’s Office (ICO) to bring an end to unauthorised messaging.
Wired.co.uk says all four networks will link up with the GSMA and its spam reporting service – provided by mobile security software group Cloudmark – to analyse attack patterns, identify the root of the problem and take action on the culprits.
Of course, businesses are legally obliged to send messages to their consumers so long as the customer has opted-in to their SMS service. Failing to request permission from the user can have serious consequences for the business, who could be subject to a hefty fine.
The GSMA has witnessed a rise in the number of phone users receiving spam and believes it’s time for mobile operators to act in the best interests of its customers.
John Hoffman, CEO of the group, told mobile-ent.biz: “Increasing numbers of consumers are victims of spam and mobile network operators are working hard defending against the threats.”
Users of the networks will even be able to aid the GSMA by reporting some of the incidents themselves. They have been asked to text SPAM to 7726 in order to flag an unauthorised message.