Brentwood council sees 700 sign up to SMS-based recycling reminders

Over 700 residents of Brentwood, Essex have signed up to the local council’s handy recycling reminder service, which sees collection dates sent out via SMS.

May 2012 saw local councillors capitalise on the prevalence of mobile technology by using text messaging to tackle one of its key priorities – recycling.

The service allows residents to be reminded when glass and garden waste collections will be carried out by refuse workers. This means they’re less likely to forget when they’re supposed to put the appropriate containers out in their front garden.

As reported by, the text service also provides notifications of any changes to the recycling collection schedule, leaving little chance that a bin will go uncollected.

After seeing the service generate a huge amount of interest and subscribers, the council is now looking for even more residents to sign up and start making a more positive contribution to the environment.

Keith Parker, the councillor responsible for the scheme, is confident that the SMS service will improve recycling around the borough.

“By reminding residents we aim to improve our recycling rate and support a Cleaner Greener Brentwood,” he told

Residents can sign up by completing the council’s online form, titled SMS Text Service, and submitting their mobile phone number and postcode.

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