New research paints British teenagers as a key target market for SMS communications as eight in ten now own a smartphone.
A report from YouGov has found that 81 per cent of Brits aged 13-18 years old have their own smartphone, with penetration peaking at 86 per cent among 17-18 year olds.
As expected, this number decreased with every step down the age ladder but perhaps not as dramatically as some might have thought. YouGov found that 82 per cent of British 15-16 year olds owned a smartphone, while a staggering 79 per cent of 13-14 year olds had their own smart device.
While many might think that teenagers are too young to be spending money online without parental supervision, study results found at yougov.co.uk show the youngsters performing this activity in their droves.
When it came to tablet use, telecompaper.com says the most commonly performed activities among older teenagers were checking emails and purchasing products over the web. Although YouGov did not poll the group on their smartphone activities, there’s every chance they could be conducting these same tasks on their phones.
If so, text marketers may wish to look into how they’re approaching older teenagers and whether they could be doing more to reach out to them via SMS.