Marketers regularly researching mobile trends

Nearly three quarters of marketers spend at least half a day every month monitoring the latest trends and developments in mobile marketing, according to a new study.

After questioning more than 400 decision makers from businesses and marketing agencies, non-profit trade group SEMPO found that 24 per cent set more than two days of mobile research time aside every month. A further 48 per cent spend between half a day and two days on the task.

According to, only five per cent of the respondents said they don’t try to stay on top of the latest mobile trends at all.

Researchers from the two organisations looked closely at how much importance agencies and companies place in staying up to date with the latest developments across different areas of digital marketing, such data analytics, search engine optimisation (SEO), paid advertising and social media.

Overall, SEO came out as marketers’ main priority, with 45 per cent of the survey’s respondents saying they spend more than two days attempting to learn more about the subject every month.

It appears that many marketers are also looking to try new techniques and strategies. According to, 24 per cent of the survey’s respondents described their approach to mobile marketing as “highly experimental”.

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