Motorists are struggling to access roadwork updates from their local authorities because councils aren’t making their mobile websites user-friendly enough, a new report has suggested.
As part of the study, Socitm (The Society of Information Technology Management) challenged respondents to find certain information online, using a mixture of desktop computers and iOS and Android-powered smartphones.
A number of the challenges revolved around finding out about roadworks in the local area, with users questioned on how smoothly they were able to navigate between the relevant pages on their councils’ websites, publictechnology.net reports.
According to the researchers, users found the desktop websites almost twice as useful as their mobile equivalents, suggesting that more needs to be done to make important information accessible to a fast-growing mobile audience.
Socitm also found that an increasing number of people are logging onto council websites using their smartphones and tablets. Its figures show that mobile users accounted for more than a third of all visits in December.
According to socitm.net, the report’s findings will be used in March to conduct a more detailed look into the web services offered by councils in the UK.
The news comes in the same week that customer data firm ForeSee revealed that retailers’ mobile sites are also behind their desktop counterparts in terms of customer satisfaction.