New research suggests that consumers are increasingly obsessed with their mobile phones, as five per cent of those aged between 18 and 24 years old look at their phones every minute.
According to itv.com, the research by KANA, a software company focusing on customer service, found that on average, a man looks at his phone every 22 minutes and 30 seconds. Women on the other hand don’t feel the need to check theirs as much, looking at them every 26 minutes and 15 seconds on average.
Age has a big impact on how much people look at their phones though, as the younger someone is, the more likely they are to feel attached to their mobiles. Those aged between 18 – 24 look at their devices every nine minutes and 50 seconds and it’s a similar story for 25 to 34-year-olds, who swipe their screens every nine minutes and 55 seconds.
However, those in the 55 to 64 age group only bother to look at their phones every one hour and 30 minutes, on average.
Text messages were one of the top three things that smartphone users check the most, sitting just behind email messages and social networking site Twitter, reports mobilemarketingmagazine.com. With smartphone owners checking their phones so frequently, mobile marketers have plenty of opportunity to reach out to their target audience, especially if it consists of young people.
David Moody, head of worldwide product strategy at KANA, said this increased connectivity is making consumers more impatient.
“Little more than a decade ago, ten working days was the conventional commitment of businesses and organisations when responding to complaints; and also the span of consumer tolerance,” he explained. “This no longer applies. With smartphones acting as digital umbilical cords, the modern consumer is always connected.”