Scottish bus firm highlights mobile ticketing potential

Mobile ticketing could be set to grow in popularity in Scotland after a public transport firm in Edinburgh sold 100,000 electronic passes in the space of six weeks.

According to telecompaper.com, Lothian Buses, which is one of the biggest operators of its kind in the UK, utilised cloud technology to launch a dedicated app in November last year. This gave passengers the power to pay for their journeys using iOS and Android-powered smartphones.

As well as bringing transaction times down significantly by removing the need for customers and staff to handle cash, the software also offers regularly updated departure times.

Lothian Buses’ CEO, Ian Craig, spoke about the significance of the new strategy. He was quoted by mobile-ent.biz as saying: “We have developed a high-quality bespoke product which is keeping us at the forefront of ticketing and digital innovation on the passenger transport sector.”

The application was designed to make the whole journey process simple, with real-time alerts available to let passengers know when they’ve reached their stop.

Technology is playing a big part in the evolution of Edinburgh’s public transport system. Lothian Buses announced earlier this month that it is also planning to provide Wi-Fi on all of the city’s buses and trams. This project alone is expected to cost around £2 million.

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