New technology will become increasingly crucial for marketers in the new year, it has been claimed.
Ellen Valentine, who has worked a chief marketing officer for a number of respected companies, believes that there’s no longer time for marketers to ignore the amazing developments made in their field.
In an article for clickz.com, she urged readers to get acquainted with developments in the newest SMS marketing technology, marketing automation tools and the like. A focus on SMS is especially important, she advised, perhaps due to its instantaneous nature and ability to connect buyers and brands.
She added: “By now, most of us have heard the prediction by Gartner analyst Laura McLellan that by 2017 – CMOs will spend more on IT than their counterpart CIOs. At first, this statement was met with amazement, but for many of us, 2014 should begin to validate this trend.
“You must include all the necessary technology platform expenditures that you need in order to reach customers and prospects, or they might find it easier to use or recommend your competitors.”
Tech journalist Cynthia Clark agrees that it’s becoming crucial for marketers to make use of the technology made available to them.
In an article for 1to1media.com, she suggested that for some companies it might be worth outsourcing elements of their campaign management to companies who are already clued up about the latest technologies.