Consumers want regular offers from retailers via text, survey suggests

Since 2005 Textlocal have been a UK industry leading supplier of bulk SMS solutions for business.

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In this example of external media coverage of Textlocal SMS insights, you can see how:

  • Almost 4 million men and women in the UK are keen to hear from retailers by text at least once a month
  • 38% of consumers claim that discounts or promotions from a retailer are the most important messages to receive, while 41% cited confirmation of a transaction as the most useful to receive as a text
  • retailers will be targeting 2.17 million retail opt-ins in the UK on a weekly basis between 1 November and Christmas Day, with a peak of 3.7 million people in Week 49. And the rewards are high

Source: Internet Retailing – “Consumers want regular offers from retailers via text, survey suggests, as they ramp up to £987m Xmas m-spend”.

Here’s an overview of the industry coverage.

Text marketing industry news - SMS for retailers

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