Britons tend to look at their smartphones and tablets up to 34 times a day, a new study has found.
According to telegraph.co.uk, a report from the Internet Advertising Bureau shows that Brits spend two hours and 12 minutes on average every day on a smartphone or tablet – making them unlikely to miss a text.
The findings were recorded using a FishEye camera which recorded 700 hours worth of footage monitoring people on their devices. In addition, 1,350 smartphone users were also surveyed, reports metro.co.uk.
Instead of sitting around and thinking to themselves, 52 per cent of people would rather look at their phones, the report found. This was found to be even more frequent in young people, as 62 per cent of those aged between 18 – 30 years old said they prefer to look at their phones rather than just sit and do nothing.
Dr Simon Hampton, psychology lecturer at the University of East Anglia, said this attachment could prove useful to marketers.
“Rather than do nothing we’re compelled to turn to them for reassuring comfort,” he stated. “What’s exciting for marketers is that, unlike most of the examples above, this mildly compulsive behaviour might be exploited to encourage purchasing, particularly as digital increasingly burns the line between shopping and entertainment.”