New statistics show that UK mobile advertising spending was up by 127 per cent year-on-year in in the first half of 2013, according to iabuk.net.
This now places it at a value of £429.2 million. This compares to a figure of just £188.1 million spent in the first half of 2012. This now means that mobile advertising makes up 14.1 per cent of all money spent on digital advertising. The data was taken from the Internet Advertising Bureau UK (IAB) Digital Adspend report which was carried out by professional services firm PricewaterhouseCoopers (PwC).
Mobile video advertising is also said to be performing well thanks to the introduction of 4G across many networks. According to the data, mobile video advertising has increased by 1,260 per cent in last year. This has taken it from a worth of £1.7 million in the first half of 2012 to £23 million in the first half of this year.
Talking about the data, Tim Elkington, director of research & strategy at the IAB, told mobilemarketingmagazine.com: “Nothing illustrates the internet as an entertainment platform better than the fact that over one in five minutes online is accounted for by entertainment, and that advertisers spent almost 1,300 per cent more on mobile video than a year ago.”
He added: “With smartphone penetration crossing the two-thirds landmark and the successful roll out of 4G, 2013 could be the year when advertising spend on mobile crosses the £1bn threshold.”