The government has announced it is to roll-out high-speed broadband across the UK’s train network within the next five years, telegraph.co.uk reports.
Transport Secretary Patrick McLoughlin has confirmed that a 4G connection will be made available to almost three-quarters of passengers by 2019, offering speeds of up to 50mb a second – which is faster than some homes receive.
While the news will no doubt come as a huge relief for rail passengers, those in mobile advertising could also stand to benefit. It’s possible that the innovation will facilitate the creation of location-based mobile marketing campaigns and ultimately allow marketers to reach a greater number of consumers – particularly when they’re on the go.
Speaking at the Tory Party Conference, Mr McLoughlin said that an upgrade of current rail infrastructure will facilitate the new signal, as would in the installation of equipment which would allow trains to receive broadband, rather than blocking it.
A business case is being put together to establish how the signal will be funded, though it is assumed passengers will not be charged specifically for usage.
“There are few things more frustrating than trying to phone a friend or access the internet, only to be thwarted by bad signal,” Mr McLoughlin told mobilemarketingmagazine.com.
“Passengers deserve to have the best mobile technology and that is why I am pleased that industry is coming together to make that a reality.”