Play sees rise in mobile sales

Play.com has seen a surge in sales made on mobile devices, according to mobilemarketingmagazine.com.

The online retailer saw growth of 53 per cent year on year and sales made on mobile devices from the website now make up 23 per cent of the total sales made.

Mobile marketing seems to be having an impact on the company as it now sees around 33 per cent of visits to the site coming in via mobiles. This Christmas is expected to be a record-breaking year for the company as well.

Thedrum.com reports that social media may be playing a part in the increased number of visitors to the site.

Traffic through social networks like Facebook has risen by a huge 80 per cent year on year. Social discovery sites like Pinterest were responsible for an increase of 200 per cent in traffic to Play.com.

Managing director at Rakuten’s Play.com, Shingo Murakami said: “There’s no one size fits all model, but the trends our merchants have seen in the last year highlight the growing role of social discovery and multi-channel offerings in the retail mix.”

Play.com also announced that people coming to the site through Facebook are spending 24 per cent more than average.