20Sep2013 Posted by: Charlie Oakham DMA BlogPosted on: 28 Aug 2013Original link: https://dma.org.uk/article/mobile-marketing-why-you-need-to-opt-in-it-to-win-itRead the article> Subscribe to join our 165,000+ strong community to get the latest SMS, marketing and business tips and advice. Your email address 98% open rate Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself. Sign up today