Smartphones outsold feature phones for the first time over a quarterly period between April and June, according to new figures.
A study conducted by tech analysts Gartner indicated that around 225 million smartphones were sold during Q2 2013, which represents an impressive 46.5 per cent increase compared to the previous year.
In contrast, feature phones sales dipped by 21 per cent to 210 million.
These landmark statistics further justifies the use of optimisation of SMS marketing text messages to make the most of a smartphone’s features. Many marketers are already using web links within SMS messages to drive smartphone users to mobile websites and this trend could intensify as smartphone sales continue to grow.
Cnet.com reports that the biggest growth in smartphone sales came from the Asia/Pacific region (74.1 per cent), Latin America (55.7 per cent) and Eastern Europe (31.6 per cent).
Android phones retained their dominance of the market, with a market share of 79 per cent, followed by iOS devices which had a depleted share of 14 per cent.
Speaking to thedrum.com, Gartner analyst Anshul Gupta suggested these figures demonstrated the need for a new flagship smartphone from Apple.
Overall, mobile phones sales were up 3.6 per cent compared to Q2 2012.